About IF Electro

Built on a simple
observation

The world's most beautiful destinations are experienced from inside a car. IF Electro was founded to change that.

Where the
idea began

Luxury properties invest everything inside their walls. The moment a guest steps outside, the experience disappears. Cars, drivers, taxis — none of it feels premium.

IF Electro was founded to place premium, sustainable mobility directly at the property — designed to belong there, not feel like an afterthought.

From that idea, Rihla was born. And from Rihla, a portfolio of premium mobility ventures is being built for the world's finest environments.

How we operate

01

Premium by design

Every product belongs in environments where quality is the baseline. We never offer budget solutions in premium settings.

02

Fully operated

We do not sell equipment and walk away. We run everything — partners receive a complete, zero-effort experience.

03

Flexible by nature

Co-investment, fully operated, commission-based, or custom. The model follows the partnership, not the other way around.

04

Built to scale

Every venture is structured to grow — from a single residence to a multi-property rollout.

IF
Imran Fathi
Founder & CEO
"The best properties offer everything inside. We make sure the experience does not stop at the front door."

Imran founded IF Electro after identifying a consistent gap in luxury hospitality. He leads all strategy, partnerships, and market expansion — handling every key relationship personally, from the first conversation to the signed agreement.

Our mission is to make the world's finest places actually explorable

Want to work
together?

Tell us about your property and we will show you what a partnership looks like.

Get in touch Discover Rihla