The world's most beautiful destinations are experienced from inside a car. IF Electro was founded to change that — placing premium, sustainable mobility at the heart of luxury living and hospitality.
IF Electro was founded by Imran Fathi with a clear vision: luxury properties offer extraordinary experiences within their walls, but the moment a guest steps outside, the experience collapses. Cars, drivers, taxis — none of it feels premium, and none of it feels free.
The answer was not another transport app or a fleet of shared scooters. It was a fully managed, premium e-mobility setup placed directly at the property — designed to feel like it belongs there, not like an afterthought.
From that idea, Rihla was born. And from Rihla, IF Electro is building a portfolio of premium mobility ventures for the world's finest environments.
Every product we build is made for environments where quality is the baseline. We do not offer budget solutions in premium settings. The bikes, the station, the experience — all of it has to belong.
We do not sell equipment and walk away. We run everything — delivery, setup, maintenance, operations. Our partners receive a complete, zero-effort experience from day one.
Every property is different. We build structures that work for both sides — co-investment, fully operated, commission-based, or custom. The model follows the partnership, not the other way around.
Every venture is structured to grow. From a single residence to a multi-property rollout — we design for scale from the first conversation, not as an afterthought.
"The best properties in the world offer everything inside. We make sure the experience does not stop at the front door."
Imran founded IF Electro after identifying a consistent gap in the luxury hospitality market: properties invest heavily in the guest experience within their walls, but the moment a guest wants to explore beyond them, the experience disappears entirely.
He leads all strategy, partnerships, and market expansion directly — working with hotel groups, developers, and property owners across Morocco, the Middle East, and Africa to structure deals that work for both sides.
Leading strategy, partnerships, and expansion. Imran handles every key relationship and deal personally — from the first email to the signed agreement.
End-to-end delivery and management of every deployment. From logistics and installation to ongoing maintenance — ensuring every property receives a flawless experience.
Building the pipeline of hotel, residential, and developer partnerships — structuring deals and managing relationships across all active markets.